is an experimental brand system centered around broken and unreadable typography in order to call out the inappropriate use of Asian cultural symbols without contextual understanding. Today’s society romanticizes visuals that seem foreign, exotic, or OTHER, quite often crossing the line of cultural appropriation (i.e. the ubiquitous use of Japanese kanji in streetwear).
︎︎︎Brand Identity
︎︎︎Fall 2019

Colorado Springs, Colo.