Shine Detroit

is a community-focused campaign for the state of education in Detroit. The Detroit Public School system has chronically faced poor building conditions, closures, low attendance, and more. In our research, my partner Emily Newland Johnson and I learned of the positive effects of implementing art into school curriculum and the lack thereof due to funding issues. With a stroke of optimism, Shine Detroit uses a pop of color, fun stickers and uplifting language to enable thriving, creative members of the community to inspire hope. This campaign aims to do all of this in conjuction with raising awareness about the issues still surrounding DPS.
︎︎︎Brand Identity
︎︎︎Winter 2019
︎︎︎Co-created with Emily Newland Johnson

Colorado Springs, Colo.