Soju Fest

is a festival that gathers young adults in Detroit to celebrate Korean drink, food and performance. The brand’s main logo identifier is 4 shot glasses, as 4 is a number used in South Korea to represent balance and shots are key to a good time ︎. 4 colors also make up the palette. All graphics were done in Cinema 4D but stylized to feel graphically 2D. The project is split into a main promo video, a supporting teaser, and supplemental physical brand assets.
︎︎︎Motion Brand Identity
︎︎︎Fall 2019

Colorado Springs, Colo.